Wal-Mart is taking no chances this year with potential threats of lost sales to competitors on Black Friday. The retail giant said it will begin matching Christmas ads today (Nov. 19) more than a week ahead of Black Friday.
The Christmas Ad Match has also been extended to Walmart.com.
Customers who purchase an item on Walmart.com, and find a lower price in a local brick and mortar competitor, can email the Walmart.com and receive the difference on a gift card. The same policy is in place for customers at Walmart stores for items purchased Nov. 1 through Dec. 24, excluding Thanksgiving Day and Black Friday.
Wal-Mart also said it will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics to match select Black Friday offers from Target, Toys “R” Us and Best Buy, one week early.