Cranford Johnson Robinson Woods has named Donna Williams creative director for its Northwest Arkansas office.
Williams comes to the agency with more than 25 years of award winning executive creative management experience.
“Donna Williams is a true professional and a master of her craft,” said Jay Cranford, senior vice president and chief creative officer for Cranford Johnson Robinson Woods.
“She is an expert brand developer and strategist and is recognized nationally, regionally and locally for creating groundbreaking advertising and shopper marketing campaigns. Her experience in creative strategy, execution and management will further enhance and grow the client services our agency offers,” Cranford said.
Williams will lead the agency’s creative team in the Northwest Arkansas office. She will be actively involved in creative direction, copywriting, art direction, broadcast production, brand development and creative strategy.
She succeeds Bryan Gott who has shifted into a creative strategy role and now serves as senior creative strategist focusing on building holistic, innovative value in clients’ brands.
Prior to joining CJRW, Williams was a founding partner and executive creative director at Thompson-Murray, which was later acquired by the international advertising agency Saatchi & Saatchi.
Williams has received more than 200 industry awards including Addy, AIGA, Graphis, Telly, POPAI and Effy Awards.
Her clients have included Coca-Cola, Energizer Batteries, Hanes, Gillette, Smucker’s, Wal-Mart, Michelin Tires and Procter & Gamble.